AXIS Hockey and the London Knights Announce Multi-Year Partnership

LONDON, ON – AXIS Hockey (AXIS) and the London Knights Hockey Club (London Knights) today announced a multiyear partnership, naming AXIS a preferred training partner of the Knights. Through this partnership, the London Knights will offer developing hockey players access to AXIS’ elite digital stickhandling training platform at a preferred rate, through their code KNIGHTS10.

AXIS Hockey has been developed by Krys Barch, former National Hockey League (NHL) player, NHL Development Coach, and Ontario Hockey League (OHL) Coach.

AXIS offers digital stickhandling training for developing hockey players seeking to gain a competitive advantage in 360° stickhandling skills, vision, and elite hockey sense. Players can train as individuals or with their teams, benefiting from expert coaching, progressive curriculum, gamification, friendly competition through leaderboards, and more.

“Through AXIS, developing players can train anywhere, any time, with just their stick and a ball,” says Krys Barch, Founder, AXIS Hockey. “This is not a gimmick – it’s not a tool – this is proven training system that has contributed to player development at all levels of the game. We are thrilled to work with the London Knights, a premier Canadian Hockey League team with a proven track record, as we bring AXIS Hockey’s digital stickhandling training platform to market.”

“We are excited to offer our community first access to AXIS Hockey,” says Mark Hunter, Co-Owner, Vice President, and General Manager, London Knights Hockey Club. “Engaging with our community and supporting ongoing player development is a key initiative for the Knights. Many players are looking for a competitive edge - AXIS has made elite training available for players at scale through its digital platform.”

AXIS Hockey officially released its digital stickhandling training platform in October 2026, following Barch’s time as Head Coach of the Niagara Ice Dogs.

About AXIS Hockey

AXIS Hockey was founded on the belief that elite players are built, not born. Through AXIS’ digital stickhandling training platform, developing players of all ages gain access to coach-led daily drills that grow 360° stickhandling skills, vision, and elite hockey sense. Learn more at www.axishockey.com

About the London Knights Hockey Club

The London Knights are a member club of the Ontario Hockey League (OHL) and the Canadian Hockey League (CHL). Based in London, Ontario, the team plays its home games at Canada Life Place (formerly Budweiser Gardens). Since being founded in 1965, the franchise has established itself as one of the most successful and consistent development programs in major junior hockey, producing numerous NHL stars, securing multiple OHL championships, and capturing Memorial Cup titles. The organization is guided by its hockey and business operations teams to promote elite player development, competitive excellence, and deep community engagement across Southwestern Ontario.

For more information, contact:

Krys Barch, Founder, AXIS Hockey
operations@axisstickhandling.com

Or

Claire Taylor, Marketing Lead
ctaylor@tmd.ca